Redken Acidic Bonding Concentrate Sulphate Free Shampoo With Citric Acid 300 ml Professional pH Balancing Bond Repair Shampoo For Dry Damaged Coloured and Frizzy Hair For Men Women

Redken Acidic Bonding Concentrate Sulphate Free Shampoo With Citric Acid 300 ml Professional pH Balancing Bond Repair Shampoo For Dry Damaged Coloured and Frizzy Hair For Men Women

The Redken Acidic Bonding Concentrate Sulphate Free Shampoo is specially formulated with citric acid to repair and restore dry, damaged, colored, and frizzy hair. This professional pH balancing shampoo helps to strengthen bonds within the hair shaft, leaving hair looking healthier and more vibrant.
Key features of this shampoo include its sulphate-free formula, which gently cleanses without stripping hair of its natural oils. It also helps to protect hair from environmental damage and heat styling, making it ideal for daily use.
This shampoo is suitable for both men and women with dry, damaged, colored, or frizzy hair. It is also safe for use on all hair types, including chemically treated and heat damaged hair.
Pros: - Strengthens hair bonds for healthier, more resilient hair - Sulphate-free formula gentle on hair and scalp - Protects hair from environmental damage and heat styling - Suitable for all hair types
Cons: - May be more expensive than drugstore shampoos - Some users may not like the scent of citric acid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citric acid and pH balancing ideal for dry, damaged, colored hair	IndiaRetailing
Brand Strength	20	18	Redken is a well-known professional haircare brand in India	Brandwatch
Category Momentum	20	15	Strong growth in sulfate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional shampoos	Euromonitor
Competition	10	8	Facing competition from other sulfate-free premium shampoos	HaircareIndia
Use-case Advantage	5	5	Addresses specific needs of men and women with frizzy hair	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Highly competitive sulfate-free shampoo with strong brand and features

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