Raaga Professional Pro Botanix Repair and Nourish Shampoo with Wheat Protein 200 ml Repairs and Nourishes Dry and Damaged Hair Suitable For Men Women

Raaga Professional Pro Botanix Repair and Nourish Shampoo with Wheat Protein 200 ml Repairs and Nourishes Dry and Damaged Hair Suitable For Men Women

Key Features: - Enriched with wheat protein, this shampoo helps repair and nourish dry and damaged hair. - Suitable for both men and women. - Formulated with natural botanical extracts.

For whom: - Ideal for individuals with dry and damaged hair in need of repair and nourishment. - Suitable for all hair types.

Pros: - Helps repair and nourish dry and damaged hair. - Suitable for both men and women. - Enriched with wheat protein for added strength and moisture.

Cons: - Some individuals may not prefer the scent of the botanical extracts. - May not be suitable for individuals with specific allergies to ingredients in the formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains wheat protein for effective repair and nourishment of dry and damaged hair	Cosmetics Design Asia
Brand Strength	20	18	Established brand with a reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar repair shampoos in the market	Retail360
Competition	10	10	Facing competition from other established repair shampoos in the market	Beauty Monitor
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider consumer base	Beauty Business
Final Market Score	100	76/100 (3.80/5)	Well-positioned repair shampoo with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
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