QOD Professional Argan Shampoo 300ml

QOD Professional Argan Shampoo 300ml

About Product: QOD Professional Argan Shampoo is a luxurious shampoo formulated with argan oil, known for its nourishing and moisturizing properties. It is designed to gently cleanse the hair while adding shine and softness.

Key Features: - Contains argan oil for deep hydration - Gently cleanses without stripping the hair of natural oils - Adds shine and softness to the hair - Suitable for all hair types

For whom: This shampoo is perfect for anyone looking to nourish and hydrate their hair, while also adding a boost of shine and softness. It is suitable for all hair types, including color-treated hair.

Pros: - Nourishing formula with argan oil - Adds shine and softness to the hair - Gentle on all hair types

Cons: - Some may find the price point to be higher than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains argan oil known for its nourishing properties, aligns with Indian consumers' preference for natural ingredients.	Vogue India, Elle India
Brand Strength	20	18	Established brand with positive reputation among Indian consumers.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium shampoos in the Indian market.	The Economic Times, Business Today
Competition	10	5	Facing strong competition from established and emerging brands in the premium shampoo segment in India.	Livemint, YourStory
Use-case Advantage	5	3	Offers specialized care for damaged hair, addressing a common concern among Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo with strong brand and ingredient appeal in growing Indian market.

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