Probio Quinoa Smooth Shampoo 250ml and Quinoa Smooth Mask 200g

Probio Quinoa Smooth Shampoo 250ml and Quinoa Smooth Mask 200g

- The Probio Quinoa Smooth Shampoo and Mask are part of a hair care range specifically formulated to smooth and nourish hair. Using probiotics and quinoa extract, these products help strengthen and moisturize hair for a smoother, shinier look.

- Key features of the Probio Quinoa Smooth Shampoo and Mask include their unique blend of probiotics and quinoa extract, which work together to improve hair health and texture. The shampoo gently cleanses hair while the mask provides deep conditioning and repair.

- These products are suitable for individuals with dry, damaged, or frizzy hair looking to improve their hair health and achieve a smoother, more manageable style. The natural ingredients in the Probio Quinoa Smooth range make it suitable for all hair types.

- Pros of using the Probio Quinoa Smooth Shampoo and Mask include their ability to strengthen and hydrate hair, leaving it looking healthier and more lustrous. The probiotics in the formula also help to balance the scalp's microbiome, promoting overall hair health.

- Cons of these products may include their higher price point compared to other hair care products on the market. Some users may also find the scent of the shampoo and mask to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quinoa-based formula aligns with current trend towards organic haircare products.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other natural ingredient shampoos in the Indian market.	Kantar
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness effectively.	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong potential in the Indian market due to brand strength and product fit.

Factor	Rating (out of 5)	Notes
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