PLIX THE PLANT FIX Neem Anti Dandruff Advanced Kit Shampoo 200ml Serum 50ml

PLIX THE PLANT FIX Neem Anti Dandruff Advanced Kit Shampoo 200ml Serum 50ml

The PLIX THE PLANT FIX Neem Anti Dandruff Advanced Kit includes a shampoo and serum specifically designed to combat dandruff and soothe the scalp. The key ingredient, Neem, is known for its anti-inflammatory and antibacterial properties.

Key Features: - Formulated with Neem for dandruff control - Soothes the scalp and reduces itchiness - Gentle and suitable for daily use - Comes in a convenient kit for complete hair care

For whom: This kit is ideal for anyone struggling with dandruff and scalp irritation. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively combats dandruff - Soothes and calms the scalp - Leaves hair feeling clean and fresh - Convenient kit for complete care

Cons: - May not work for severe cases of dandruff - Some users may find the smell of Neem to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem-based formula aligns with Indian consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff kits in the market.	Retail360
Competition	10	8	Facing moderate competition from established anti-dandruff shampoo brands.	Kantar
Use-case Advantage	5	5	Effective solution for dandruff issues with added serum for enhanced results.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective neem-based anti-dandruff solution, competitively priced.

Factor	Rating (out of 5)	Notes
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