Pilgrim Mild Sulphate Free Shampoo Argan Oil For Dry Frizzy Hair Men and Women No Sulphate No Paraben Korean Beauty Secrets Shampoo 200ml

Pilgrim Mild Sulphate Free Shampoo Argan Oil For Dry Frizzy Hair Men and Women No Sulphate No Paraben Korean Beauty Secrets Shampoo 200ml

About Product: Pilgrim Mild Sulphate Free Shampoo is a nourishing hair care product infused with Argan Oil, designed for dry and frizzy hair. This shampoo is free from sulfates and parabens, making it gentle on the scalp and suitable for daily use.

Key Features: Formulated with Korean beauty secrets, this shampoo helps to hydrate and repair damaged hair, leaving it soft, smooth, and manageable. The Argan Oil in the formula provides nourishment and promotes hair growth, while its sulfate-free formula gently cleanses without stripping away natural oils.

For whom: This shampoo is ideal for both men and women with dry, frizzy, or damaged hair. It is suitable for all hair types and textures, including color-treated hair.

Pros: - Nourishing formula with Argan Oil - Sulfate-free and paraben-free - Gentle on the scalp - Helps to hydrate and repair damaged hair - Suitable for daily use

Cons: - The scent may be too strong for some users - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and sulphate-free formulation align with market trends.	Nielsen
Brand Strength	20	15	Strong brand reputation in Korean beauty products.	Euromonitor
Category Momentum	20	10	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	GfK
Competition	10	6	Facing moderate competition from established sulphate-free shampoo brands.	IRI
Use-case Advantage	5	5	Addresses dry and frizzy hair concerns for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned sulphate-free shampoo with strong brand backing.

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