Pilgrim Australian Tea Tree Non Drying Anti Dandruff Shampoo 200 ml x 2 0 01 of Salicylic Acid Removes Dandruff from Source Helps with Itching Irritation Strong Smooth Hair For Men Women

Pilgrim Australian Tea Tree Non Drying Anti Dandruff Shampoo 200 ml x 2 0 01 of Salicylic Acid Removes Dandruff from Source Helps with Itching Irritation Strong Smooth Hair For Men Women

About Product: Pilgrim Australian Tea Tree Non Drying Anti Dandruff Shampoo is formulated with 0.01% of Salicylic Acid to effectively remove dandruff from its source.

Key Features: This shampoo helps with itching and irritation on the scalp, leaving your hair strong and smooth.

For whom: This shampoo is suitable for both men and women who are struggling with dandruff and scalp issues.

Pros: - Removes dandruff effectively - Helps with itching and irritation - Leaves hair strong and smooth

Cons: - Some may find the scent too strong - May not work for all types of dandruff issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic Acid content and anti-dandruff properties align with market needs	Vogue, Femina
Brand Strength	20	10	Established brand reputation for quality hair care products	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in the market	Retail Today, Business Insider
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in India	India Today, The Economic Times
Use-case Advantage	5	5	Effective in removing dandruff from the source and providing relief from itching	Elle, Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Effective anti-dandruff shampoo with competitive pricing and strong market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—