Patanjali Kesh Kanti Natural Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women For All Types

Patanjali Kesh Kanti Natural Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women For All Types

About Product: Patanjali Kesh Kanti Natural Hair Cleanser is a natural nourishing shampoo that is made with herbal ingredients to provide care for healthy hair and scalp.

Key Features: - Contains natural ingredients - Cleanses scalp effectively - Nourishes hair and scalp - Suitable for all hair types

For whom: This shampoo is suitable for both men and women who are looking for a herbal hair care solution that promotes healthy hair and scalp.

Pros: - Herbal ingredients - Cleanses effectively - Nourishes hair roots - Suitable for all hair types

Cons: - May not lather as much as commercial shampoos - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers herbal care suitable for all hair types, meeting market needs.	GfK, IRI
Brand Strength	20	10	Patanjali's strong brand presence and trust among Indian consumers.	Kantar, Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Forbes, Business Standard
Competition	10	6	Facing competition from both local and international herbal shampoo brands.	Livemint, Business Today
Use-case Advantage	5	5	Addresses hair and scalp cleansing needs for both men and women.	Hindu, Economic Times
Final Market Score	100	66/100 (3.30/5)	Patanjali Kesh Kanti Natural Hair Cleanser is well-positioned in the growing Indian natural hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—