Patanjali Kesh Kanti Milk Protien Shampoo 450ml Herbal Hair Cleanser for Dandruff Control Pack of 2

Patanjali Kesh Kanti Milk Protien Shampoo 450ml Herbal Hair Cleanser for Dandruff Control Pack of 2

Key Features: - Formulated with milk protein to nourish and strengthen hair - Helps control dandruff and promotes healthy scalp - Made with natural ingredients, free from harmful chemicals - Suitable for all hair types

For whom: - Ideal for those looking for a herbal and natural hair cleanser - Suitable for individuals dealing with dandruff issues - Great for all hair types, including dry, damaged, and oily hair

Pros: - Nourishes and strengthens hair with milk protein - Effectively controls dandruff and promotes scalp health - Herbal formula free from harmful chemicals - Suitable for all hair types

Cons: - Some users may find the herbal scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Herbal ingredients and dandruff control features align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	15	Patanjali's strong brand presence in Indian market.	Brandwatch
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	10	Facing competition from both local and international shampoo brands in India.	Kantar
Use-case Advantage	5	2	Addresses common hair issues like dandruff effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Patanjali Kesh Kanti Milk Protein Shampoo offers a competitive herbal solution for dandruff control in the Indian shampoo market.

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