Patanjali Kesh Kanti Hair Cleanser Reetha Shampoo 180ml

Patanjali Kesh Kanti Hair Cleanser Reetha Shampoo 180ml

About Product: Patanjali Kesh Kanti Hair Cleanser Reetha Shampoo is a herbal shampoo made with natural ingredients like reetha that helps cleanse the scalp and strengthen hair follicles. It is free from harmful chemicals like SLS and parabens, making it safe for regular use.

Key Features: - Made with natural ingredients like reetha, amla, shikakai, and bhringraj - Cleanses scalp and strengthens hair follicles - Free from harmful chemicals like SLS and parabens - Helps in promoting healthy hair growth and reducing hair fall

For Whom: This shampoo is suitable for all hair types and is particularly beneficial for those looking for a natural hair cleanser that promotes healthy hair growth and reduces hair fall.

Pros: - Herbal formula made with natural ingredients - Cleanses scalp effectively - Helps in strengthening hair follicles - Free from harmful chemicals

Cons: - Strong herbal smell may not be preferred by everyone - May not lather as much as commercial shampoos containing SLS

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Reetha ingredient aligns with rising preference for herbal shampoos.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the value offered compared to rivals.	Retail360
Competition	10	8	Facing intense competition from both local and global shampoo brands.	MarketWatch
Use-case Advantage	5	5	Addresses common hair issues like dandruff and hair fall effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with herbal focus positioned well in competitive Indian shampoo market.

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