Patanjali Kesh Kanti Aloevera Hair Cleanser 650 Ml Natural Nourishing Shampoo For Thick Strong Hair Scalp Cleansers for Men and Women All Hair Types

Patanjali Kesh Kanti Aloevera Hair Cleanser 650 Ml Natural Nourishing Shampoo For Thick Strong Hair Scalp Cleansers for Men and Women All Hair Types

About Product: Patanjali Kesh Kanti Aloevera Hair Cleanser is a natural nourishing shampoo designed to promote thick and strong hair. With the goodness of aloe vera, this shampoo helps in cleansing the scalp and keeping hair healthy and shiny.

Key Features: - Contains aloe vera which helps in nourishing the hair and scalp - Suitable for all hair types - Helps in promoting thick and strong hair

For Whom: This shampoo is suitable for both men and women who are looking for a natural and nourishing hair cleanser to maintain their hair's health and strength.

Pros: - Natural ingredients - Nourishes and strengthens hair - Suitable for all hair types

Cons: - Some users may find the scent overpowering - May not lather as much as chemical-based shampoos.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and natural ingredients cater to the need for nourishing hair care.	India Today
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo brands in India.	Business Standard
Competition	10	8	Facing competition from other established natural hair care brands in the market.	The Economic Times
Use-case Advantage	5	3	Suitable for both men and women with all hair types, offering versatility.	Vogue
Final Market Score	100	66/100 (3.30/5)	Patanjali Kesh Kanti Aloevera Hair Cleanser offers a competitive natural hair care option in the Indian market.

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