Pantene Hair Science Deep Repair Shampoo 1Ltr with Pro Vitamins Vitamin B to repair protect severely damaged hair for all hair types shampoo for women men shampoo for damaged hair

Pantene Hair Science Deep Repair Shampoo 1Ltr with Pro Vitamins Vitamin B to repair protect severely damaged hair for all hair types shampoo for women men shampoo for damaged hair

Key Features: - Contains Pro-Vitamins and Vitamin B to repair and protect severely damaged hair - Suitable for all hair types, including both women and men - Deeply nourishes and strengthens hair from root to tip - Helps to restore shine and vitality to dull and dry hair

For whom: - Ideal for individuals with severely damaged hair in need of intensive repair - Suitable for all hair types and textures - Great for both men and women looking to restore health and vitality to their hair

Pros: - Helps to repair and strengthen severely damaged hair - Deeply nourishes and hydrates hair for improved texture and manageability - Suitable for all hair types and safe for daily use - Leaves hair looking and feeling healthier, shinier, and more vibrant

Cons: - May not be suitable for individuals with sensitive scalps or allergies to certain ingredients - Some users may find the thick consistency of the shampoo difficult to rinse out completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large 1L size and Pro Vitamins appeal to Indian consumers seeking effective hair repair.	Nielsen
Brand Strength	20	18	Pantene is a well-established brand in India known for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for deep repair shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium product, attracting price-sensitive Indian consumers.	Kantar
Competition	10	8	Facing competition from other established brands offering similar deep repair shampoos in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for repairing severely damaged hair in both women and men.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Pantene Hair Science Deep Repair Shampoo in the Indian hair care segment.

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