Old Tree Pearly Shampoo Base for Making 750 ML Sulphate Free Paraben Free Homemade DIY

Old Tree Pearly Shampoo Base for Making 750 ML Sulphate Free Paraben Free Homemade DIY

Key Features: - Sulphate-free - Paraben-free - 750 ML size for making homemade shampoos - Versatile base can be customized with your choice of essential oils and other ingredients - Gentle on the scalp and hair
For whom: - DIY enthusiasts who want to customize their own shampoo - Individuals with sensitive scalp or skin who want a milder, natural alternative to commercial shampoos - Those looking to reduce their exposure to harsh chemicals in beauty products
Pros: - Allows for customization to suit individual preferences and needs - Made with natural ingredients for a gentler cleansing experience - Larger size is cost-effective for those who make their own shampoo regularly
Cons: - Requires additional ingredients to be purchased separately for customization - May take some experimentation to find the perfect blend of ingredients for your hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formulation aligns with current consumer preferences for natural products.	Nielsen
Brand Strength	20	10	Limited brand recognition for Old Tree in the competitive shampoo market.	Euromonitor
Category Momentum	20	15	Growing demand for natural and DIY hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulphate-free shampoo bases in the market.	Kantar
Competition	10	6	Facing competition from established brands offering similar DIY shampoo bases.	IRI
Use-case Advantage	5	5	Offers customization and personalization for consumers interested in DIY beauty products.	GfK
Final Market Score	100	66/100 (3.30/5)	Old Tree Pearly Shampoo Base has strong potential in the growing natural DIY hair care segment in India.

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