OGX Moroccan Argan Oil Shampoo 385 Ml

OGX Moroccan Argan Oil Shampoo 385 Ml

- OGX Moroccan Argan Oil Shampoo is a luxurious and nourishing shampoo that helps to hydrate and strengthen your hair.
- Key Features: - Infused with Moroccan argan oil, this shampoo helps to restore shine and softness to dry, damaged hair. - Free of sulfates and parabens, making it suitable for all hair types. - The rich formula helps to moisturize and nourish your hair, leaving it feeling healthy and revitalized.
- For whom: - This shampoo is perfect for those with dry, damaged, or frizzy hair looking to restore hydration and strength. - Suitable for all hair types, including color-treated hair.
- Pros: - Hydrates and strengthens hair - Restores shine and softness - Free of sulfates and parabens
- Cons: - Some users may find the scent too strong - Can be expensive for some budgets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is popular in India for its nourishing properties in hair care products.	Euromonitor
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns in Indian consumers like frizz and dryness.	Kantar
Final Market Score	100	76/100 (3.80/5)	OGX Moroccan Argan Oil Shampoo 385 Ml holds a strong position in the premium hair care segment in India.

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