Moxie Beauty Shampoo For Frizzy Dry Wavy Curly Hair Sulfate Paraben Silicone Free 100 softer 1 5x stronger hair Gentle Cleansing Shampoo 200ml

Moxie Beauty Shampoo For Frizzy Dry Wavy Curly Hair Sulfate Paraben Silicone Free 100 softer 1 5x stronger hair Gentle Cleansing Shampoo 200ml

Moxie Beauty Shampoo is specifically formulated to target frizzy, dry, wavy, and curly hair types. It is free from sulfates, parabens, and silicones, making it a gentle and safe option for those with sensitive hair.

Key Features: - Helps to soften hair and make it 1.5 times stronger - Provides gentle cleansing without stripping the hair of its natural oils

This product is ideal for individuals with frizzy, dry, wavy, or curly hair who are looking for a shampoo that will help improve the health and manageability of their locks.

Pros: - Free from harmful ingredients like sulfates, parabens, and silicones - Helps to soften and strengthen hair - Gentle enough for daily use without causing dryness Cons: - May not be as effective for those with straight or oily hair types - Some users with very sensitive scalps may experience irritation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for frizzy, dry, wavy, and curly hair types, meeting specific consumer needs.	Kantar
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for sulfate and paraben-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulfate and paraben-free shampoos in the market.	GfK
Competition	10	6	Facing competition from other sulfate and paraben-free shampoos with similar claims in the market.	IRI
Use-case Advantage	5	5	Addresses common hair concerns in Indian climate, offering softer and stronger hair.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate and paraben-free shampoo for diverse hair types in the Indian market.

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