Modicare Salon Pro Dandruff Defense Shampoo Advanced Care for Healthy Scalp Gorgeous Locks 200ml Unlock Your Best Hair

Modicare Salon Pro Dandruff Defense Shampoo Advanced Care for Healthy Scalp Gorgeous Locks 200ml Unlock Your Best Hair

Key Features: - Enriched with anti-dandruff agents - Provides advanced care for a healthy scalp - Helps in maintaining gorgeous locks - Comes in a convenient 200ml size

For whom: - Ideal for those struggling with dandruff issues - Suitable for all hair types and textures - Anyone looking to achieve a healthy scalp and beautiful hair

Pros: - Effectively combats dandruff and flakes - Leaves hair feeling clean and fresh - Promotes overall scalp health - Convenient size for easy usage

Cons: - May not be suitable for extremely dry or damaged hair - Scent may not be appealing to all individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced care for healthy scalp and gorgeous locks, meeting consumer expectations.	Vogue, Femina
Brand Strength	20	18	Established brand reputation in the Indian haircare market.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium anti-dandruff shampoos in India.	Retail360, Business Today
Competition	10	8	Facing strong competition from established and emerging anti-dandruff shampoo brands in India.	Hindu Business Line, Livemint
Use-case Advantage	5	5	Addresses specific dandruff concerns while promoting hair health and beauty.	Elle
Final Market Score	100	76/100 (3.80/5)	Modicare Salon Pro Dandruff Defense Shampoo offers a strong value proposition in the competitive Indian anti-dandruff shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—