Modicare Krum Salon Professional Moroccan Argan Oil Moisture Repair Shampoo 1 Count

Modicare Krum Salon Professional Moroccan Argan Oil Moisture Repair Shampoo 1 Count

This product is a salon-professional Moroccan Argan oil infused shampoo that helps in repairing dry and damaged hair. It provides deep nourishment and moisturization to the hair, leaving it soft, smooth, and manageable.

Key Features:
- Enriched with Moroccan Argan oil for deep nourishment
- Helps in repairing dry and damaged hair
- Provides moisture and hydration to the hair strands
- Leaves hair soft, smooth, and manageable

For whom:
This shampoo is suitable for those with dry, damaged, and frizzy hair in need of intense hydration and repair.

Pros:
- Deeply nourishes and moisturizes hair
- Helps repair dry and damaged hair
- Leaves hair soft, smooth, and manageable

Cons:
- Some users may find the scent too strong
- May not be suitable for those with oily scalp types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Moroccan Argan Oil, a popular ingredient for hair repair and moisture.	CosmeticsDesign
Brand Strength	20	18	Modicare is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Euromonitor
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses the need for intensive repair and moisture for damaged hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Modicare Krum Salon Professional Moroccan Argan Oil Moisture Repair Shampoo is well-positioned in the premium hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—