mCaffeine Advanced Hair Fall Control Caffexil Shampoo with Keratin Biotin Rosemary 80 Hair Fall Control Reduces Breakage Thinning Shampoo for Men Women Sulphate Free 250 ML

mCaffeine Advanced Hair Fall Control Caffexil Shampoo with Keratin Biotin Rosemary 80 Hair Fall Control Reduces Breakage Thinning Shampoo for Men Women Sulphate Free 250 ML

The mCaffeine Advanced Hair Fall Control Caffexil Shampoo is specially formulated to combat hair fall and promote healthy hair growth. It contains a blend of ingredients like Keratin, Biotin, and Rosemary that strengthen the hair from the roots to prevent breakage and thinning.

Key Features:
- Reduces hair fall and breakage
- Contains Keratin, Biotin, and Rosemary
- Suitable for both men and women
- Sulphate-free formula
- Comes in a 250ml bottle

This shampoo is ideal for anyone experiencing hair fall or looking to improve the overall health of their hair. It is suitable for all hair types and can be used by both men and women.

Pros:
- Effectively reduces hair fall
- Strengthens hair and reduces breakage
- Free of harsh sulphates
- Pleasant Rosemary scent

Cons:
- May be on the pricier side compared to other shampoos
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Keratin, Biotin, and Rosemary for effective hair fall control.	CosmeticsDesignAsia
Brand Strength	20	18	mCaffeine is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair fall control products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair fall control shampoos in India.	Euromonitor
Competition	10	8	Facing competition from established brands offering similar hair fall control shampoos in India.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	mCaffeine Advanced Hair Fall Control Shampoo is well-positioned in the Indian market with strong brand presence and effective ingredients.

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