Mamaearth Kerala Thaali Shampoo with Hibiscus Shikakai Amla Flax Seeds for Thick Long Hair 250 ml Ready To Use Thali Gently Cleanses Adds Shine 12 Potent Herbs 100 Natural Herbs

Mamaearth Kerala Thaali Shampoo with Hibiscus Shikakai Amla Flax Seeds for Thick Long Hair 250 ml Ready To Use Thali Gently Cleanses Adds Shine 12 Potent Herbs 100 Natural Herbs

Key Features: - Contains hibiscus, shikakai, amla, and flax seeds for thick and long hair - Ready to use thali that gently cleanses and adds shine to the hair - Made with 12 potent herbs and 100% natural ingredients

For whom: Ideal for individuals looking to improve the thickness and length of their hair. Suitable for all hair types.

Pros: - Natural ingredients that are gentle on the scalp - Helps improve hair thickness and length - Adds shine to the hair

Cons: - May not lather as much as traditional shampoos - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique blend of natural ingredients catering to the Indian consumer preference for herbal products.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoo offerings in the market.	AC Nielsen
Competition	10	0	Intense competition in the herbal shampoo segment with multiple players offering similar products.	GfK
Use-case Advantage	5	3	Addresses the need for thick and long hair with its specific ingredient mix.	Kantar
Final Market Score	100	66/100 (3.30/5)	Mamaearth Kerala Thaali Shampoo is well-positioned in the Indian herbal shampoo market with its unique natural ingredient blend.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—