Mamaearth Kerala Thaali Hair Care Kit Kerala Thaali Hair Oil 150 ml Kerala Thaali Shampoo 250 ml Kerala Thaali Conditioner 250 ml Goodness of 12 Herbs Kerala s Generational Expertise

Mamaearth Kerala Thaali Hair Care Kit Kerala Thaali Hair Oil 150 ml Kerala Thaali Shampoo 250 ml Kerala Thaali Conditioner 250 ml Goodness of 12 Herbs Kerala s Generational Expertise

Key Features: This hair care kit is specially formulated with the goodness of 12 herbs and Kerala's generational expertise to nourish and strengthen your hair. The Kerala Thaali Hair Oil helps in reducing hair fall and promoting hair growth, while the shampoo and conditioner provide deep nourishment and hydration to your hair.
For whom: This hair care kit is suitable for all hair types and is especially beneficial for those dealing with hair fall, dryness, and dullness.
Pros: The Mamaearth Kerala Thaali Hair Care Kit is free from harmful chemicals like sulfates, parabens, silicones, and artificial fragrances, making it safe for regular use. The herbal ingredients help in improving the overall health and texture of your hair.
Cons: Some users may find the herbal scent of the products too strong, and it may take some time to see visible results in terms of hair growth and reduction in hair fall.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of 12 herbs provides a unique selling point in the market.	Nielsen
Brand Strength	20	18	Mamaearth is a well-established brand known for its natural products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care kits.	GfK
Competition	10	10	Facing competition from other established natural hair care brands.	IRI
Use-case Advantage	5	3	Addresses specific hair care needs of Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique herbal formulation position Mamaearth Kerala Thaali Hair Care Kit well in the growing natural hair care segment in India.

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