Mamaearth Argan Shampoo with Argan and Apple Cider Vinegar for Frizz free and Stronger Hair Reduces Split Ends Frizz Repairs Damaged Hair For Men Women 250 ml

Mamaearth Argan Shampoo with Argan and Apple Cider Vinegar for Frizz free and Stronger Hair Reduces Split Ends Frizz Repairs Damaged Hair For Men Women 250 ml

About Product: Mamaearth Argan Shampoo is a premium hair care product formulated with the goodness of Argan oil and Apple Cider Vinegar. It is designed to reduce frizz, strengthen hair, reduce split ends, repair damaged hair, and provide a healthy shine.

Key Features: - Contains Argan oil known for its nourishing and moisturizing properties - Apple Cider Vinegar helps to balance the pH level of the scalp and hair - Reduces frizz and flyaways - Strengthens hair and reduces split ends - Repairs damaged hair and promotes healthy hair growth

For Whom: This shampoo is suitable for men and women of all hair types who are looking for a natural and effective solution to common hair problems like frizz, split ends, and damaged hair.

Pros: - Made with natural ingredients - Free from harmful chemicals like sulfates, parabens, and silicones - Effective in reducing frizz and strengthening hair - Pleasant fragrance - Suitable for all hair types

Cons: - Some users may find the price on the higher side - May not lather as much as chemical-laden shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and apple cider vinegar are popular ingredients for hair repair and frizz reduction.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-established brand known for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in the market.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like frizz, split ends, and damaged hair for both men and women.	GfK
Final Market Score	100	76/100 (3.80/5)	Mamaearth Argan Shampoo is well-positioned in the Indian market due to its strong brand, relevant features, and competitive pricing.

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