Lumina AD Herbal shampoo 100 ml pack of 2

Lumina AD Herbal shampoo 100 ml pack of 2

Lumina AD Herbal shampoo is a natural hair care product that is specially formulated to nourish and strengthen the hair. It is enriched with herbal extracts that promote hair growth and help prevent hair fall.

Key Features: - Contains natural ingredients - Nourishes and strengthens the hair - Promotes hair growth - Helps prevent hair fall - Suitable for all hair types

For whom: This shampoo is suitable for individuals who want to improve the health and appearance of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Natural ingredients - Nourishes and strengthens hair - Promotes hair growth - Helps prevent hair fall

Cons: - Some users may not like the herbal scent - May not produce immediate results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for Indian consumers with herbal ingredients and compact packaging.	India Retailing
Brand Strength	20	10	Established brand reputation in the herbal hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 100 ml bottles.	Retail Today
Competition	10	6	Facing moderate competition from other herbal shampoo brands in India.	Business Standard
Use-case Advantage	5	5	Convenient pack size for travel and trial purposes.	India Today
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and herbal appeal in Indian shampoo segment.

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