Lotus Organics Intensive Scalp Care Shampoo 100 Certified Organic Ginger Oil For Itchy Dry Scalp Reduces Frizz Tangles Sulphate Free All Hair Types For Women and Men 210ml

Lotus Organics Intensive Scalp Care Shampoo 100 Certified Organic Ginger Oil For Itchy Dry Scalp Reduces Frizz Tangles Sulphate Free All Hair Types For Women and Men 210ml

About Product: Lotus Organics Intensive Scalp Care Shampoo is a 100% certified organic ginger oil shampoo designed to provide relief for itchy, dry scalps. It is sulfate-free and suitable for all hair types, making it a versatile option for both women and men.

Key Features: - Contains organic ginger oil for soothing the scalp - Reduces frizz and tangles for more manageable hair - Free from sulfates, making it gentle on the scalp - Suitable for all hair types, making it a versatile choice For whom: This shampoo is ideal for individuals dealing with dry, itchy scalps and looking for a natural solution to nourish and soothe their hair. It is suitable for both women and men of all hair types.

Pros: - 100% certified organic ginger oil for scalp care - Sulfate-free formula is gentle on the scalp - Reduces frizz and tangles for smoother hair - Suitable for all hair types for versatility Cons: - Some users may not enjoy the fragrance of ginger - Price point may be higher than non-organic alternatives

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns like itchy scalp and frizz with organic ingredients.	Euromonitor
Brand Strength	20	10	Established brand reputation in the organic beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoos in the market.	Kantar
Competition	10	6	Facing competition from established organic shampoo brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Lotus Organics Intensive Scalp Care Shampoo is well-positioned in the growing Indian organic hair care market.

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