Lotus Organics Dandruff Control Shampoo Tea Tree Oil Eucalyptus Oil Anti Dandruff Sulphate Free All Hair Types 300ml

Lotus Organics Dandruff Control Shampoo Tea Tree Oil Eucalyptus Oil Anti Dandruff Sulphate Free All Hair Types 300ml

About Product: Lotus Organics Dandruff Control Shampoo is a specially formulated shampoo to combat dandruff and promote a healthy scalp. It is enriched with Tea Tree Oil and Eucalyptus Oil, known for their anti-dandruff properties. Key Features: - Contains Tea Tree Oil and Eucalyptus Oil - Sulphate-free formula - Suitable for all hair types - Helps in controlling dandruff and maintaining a healthy scalp For whom: This shampoo is suitable for individuals dealing with dandruff issues and looking for a gentle yet effective solution to treat their scalp. Pros: - Natural ingredients like Tea Tree Oil and Eucalyptus Oil provide anti-dandruff benefits - Sulphate-free formula is gentle on the scalp - Suitable for all hair types Cons: - The scent of Tea Tree Oil and Eucalyptus Oil may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and eucalyptus oil are popular natural ingredients for dandruff control.	Euromonitor
Brand Strength	20	18	Lotus Organics is a well-known brand in the organic skincare segment.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic anti-dandruff shampoos.	Kantar
Competition	10	8	Facing competition from established anti-dandruff shampoo brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for all hair types, catering to a wide consumer base.	GfK
Final Market Score	100	76/100 (3.80/5)	Lotus Organics Dandruff Control Shampoo offers a competitive organic solution for anti-dandruff care in the Indian market.

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