L Oreal Professionnel Metal Dx Anti metal Cleansing Cream Shampoo Serie Expert

L Oreal Professionnel Metal Dx Anti metal Cleansing Cream Shampoo Serie Expert

This product, L'Oreal Professionnel Metal Dx Anti Metal Cleansing Cream Shampoo Serie Expert, is a specialized shampoo designed to remove metals and impurities from the hair, leaving it clean and refreshed. It is formulated with citric acid and various anti-deposit agents to effectively cleanse the hair without stripping it of natural oils.
Key Features: - Removes metals and impurities from the hair - Formulated with citric acid and anti-deposit agents - Cleanses without stripping the hair of natural oils - Leaves hair clean and refreshed
This shampoo is suitable for those who are looking to deeply cleanse their hair and remove build-up from styling products or hard water. It is especially beneficial for those who have noticed a build-up of metals or minerals in their hair, causing it to feel heavy or dull.
Pros: - Effectively removes metals and impurities - Leaves hair feeling clean and refreshed - Does not strip the hair of natural oils Cons: - May be too harsh for daily use - Some users may not notice a significant difference in their hair after using

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated to address metal buildup in hair, a unique offering in the market.	Nielsen
Brand Strength	20	18	L'Oreal Professionnel is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average shampoos, may limit mass market appeal.	Kantar
Competition	10	8	Facing competition from other premium anti-metal shampoos in the market.	IRI
Use-case Advantage	5	5	Effective for individuals exposed to high metal content in water.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative anti-metal shampoo with strong brand backing, facing price positioning challenges.

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