L OREAL PARIS Kid s Very Berry Strawberry Shampoo 250ml

L OREAL PARIS Kid s Very Berry Strawberry Shampoo 250ml

About Product: Loreal Paris Kids Very Berry Strawberry Shampoo is a gentle and effective shampoo specifically formulated for kids. It is enriched with natural ingredients and has a pleasing strawberry fragrance that kids love. This shampoo is free from harsh chemicals and is suitable for daily use.

Key Features: - Enriched with natural ingredients - Pleasant strawberry fragrance - Gentle formula for kids' delicate hair - Free from harsh chemicals - Suitable for daily use

For Whom: This shampoo is designed for children of all ages with all hair types. It is perfect for parents looking for a safe and effective shampoo for their kids that also smells great.

Pros: - Gentle formula suitable for daily use - Pleasant strawberry fragrance that kids love - Enriched with natural ingredients - Free from harsh chemicals

Cons: - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Very Berry Strawberry variant appeals to kids and parents seeking fun and gentle hair care products.	Vogue India, Femina
Brand Strength	20	18	LOreal Paris is a well-established brand with strong consumer trust in India.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for kids' personal care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced within the premium kids' shampoo segment in India.	Business Standard, The Economic Times
Competition	10	5	Facing competition from other established kid-focused shampoo brands in the Indian market.	Hindustan Times, The Hindu Business Line
Use-case Advantage	5	3	Offers gentle cleansing suitable for kids' delicate hair and scalp in the Indian context.	Parenting India, India Today Parenting
Final Market Score	100	76/100 (3.80/5)	LOreal Paris Kids Very Berry Strawberry Shampoo 250ml is well-positioned in the growing Indian market for premium kids' hair care products.

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