L Oreal Paris Everpure Sulfate Free Frizz Defy Shampoo 250 ml

L Oreal Paris Everpure Sulfate Free Frizz Defy Shampoo 250 ml

The L'Oreal Paris Everpure Sulfate Free Frizz Defy Shampoo is a gentle yet effective shampoo that helps in defying frizz and providing smooth, manageable hair. It is specially designed for those with frizzy, unruly hair to keep it under control and hydrated.

Key features of this shampoo include its sulfate-free formula that gently cleanses the hair without stripping it of its natural oils, as well as its infused botanical oils that help in nourishing and taming frizz. It also contains anti-fade UV filters to protect colored hair.

This shampoo is suitable for anyone with frizzy, unruly hair looking for a gentle and effective way to manage their mane. It is also safe for color-treated hair as it helps in preserving the vibrancy of the color while keeping frizz at bay.

Pros of the L'Oreal Paris Everpure Sulfate Free Frizz Defy Shampoo include its gentle formula, effective frizz control, and color-safe ingredients. It also leaves the hair feeling soft, smooth, and manageable.

Cons of this shampoo may include its strong scent, which some may find overpowering. Additionally, it may not lather as much as other shampoos due to its sulfate-free formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free and frizz-defying properties align with current consumer preferences.	Euromonitor
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoos in the market.	Kantar
Competition	10	0	Intense competition in the sulfate-free shampoo segment from both local and global brands.	Nielsen
Use-case Advantage	5	3	Addresses the common issue of frizz in Indian climate conditions.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position the L'Oreal Paris EverPure Sulfate-Free Frizz-Defying Shampoo well in the Indian market.

Factor	Rating (out of 5)	Notes
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