L Or al Paris Shampoo For Damaged And Weak Hair With Pro Keratin Ceramide Total Repair 5 340Ml

L Or al Paris Shampoo For Damaged And Weak Hair With Pro Keratin Ceramide Total Repair 5 340Ml

About Product: L'Oreal Paris Total Repair 5 Pro-Keratin Ceramide Shampoo is specially designed for damaged and weak hair. It helps to repair and strengthen hair from within, leaving it looking healthier and more resilient.

Key Features: This shampoo contains pro-keratin and ceramides which work to rebuild the hair's natural structure and protect it from future damage. It targets five signs of hair damage - split ends, weakness, roughness, dullness, and dehydration.

For whom: This shampoo is suitable for those with damaged and weakened hair who are looking to restore and improve the overall health of their hair. It is ideal for anyone looking to repair and strengthen their hair without weighing it down.

Pros: - Repairs and strengthens damaged hair - Helps to improve hair's overall health - Targets multiple signs of damage - Lightweight formula - Leaves hair looking healthier and more resilient

Cons: - May not provide enough moisture for very dry hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Pro-Keratin and Ceramide formula addresses the needs of damaged and weak hair in the Indian market.	Euromonitor
Brand Strength	20	15	L'Oreal Paris is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Shampoos with repair properties are trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	AC Nielsen
Competition	10	6	Facing moderate competition from other brands offering similar repair shampoos in India.	GfK
Use-case Advantage	5	5	Offers comprehensive repair for damaged hair, meeting a common need in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with a well-fitting formula in a competitive market segment.

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