L Or al Paris Shampoo Conditioner For Damaged and Weak Hair With Pro Keratin Ceramide Total Repair 5 360ml 192 5ml

L Or al Paris Shampoo Conditioner For Damaged and Weak Hair With Pro Keratin Ceramide Total Repair 5 360ml 192 5ml

This L'Oréal Paris shampoo and conditioner is specially formulated for damaged and weak hair. It contains Pro Keratin and Ceramide to help repair and strengthen hair from within, leaving it healthier and more resilient.

Key Features: - Total Repair 5 formula targets the five signs of hair damage: split ends, weakness, roughness, dullness, and dehydration - Pro Keratin and Ceramide work together to repair and strengthen hair fibers - Suitable for daily use - Leaves hair feeling softer, smoother, and more manageable

For whom: This shampoo and conditioner is ideal for those with damaged or weak hair looking to improve its overall health and appearance. It is suitable for all hair types.

Pros: - Effectively repairs and strengthens damaged hair - Leaves hair feeling soft and smooth - Pleasant scent - Affordable price point

Cons: - Some users may find the formula too heavy for their hair type - May not work as effectively for severe damage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pro-Keratin Ceramide formula addresses common hair issues in Indian consumers.	Euromonitor
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in India.	Brand Finance
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	AC Nielsen
Competition	10	8	Facing competition from both international and local brands offering similar hair care solutions in India.	IRI
Use-case Advantage	5	5	Addresses the specific needs of damaged and weak hair, a common concern in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing premium hair care market.

Factor	Rating (out of 5)	Notes
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