Kudos Amla Reetha Shikakai Shampoo 500 ML Pack of 3

Kudos Amla Reetha Shikakai Shampoo 500 ML Pack of 3

- About Product: Kudos Amla Reetha Shikakai Shampoo is a natural herbal formulation that combines three powerful hair care ingredients - Amla, Reetha, and Shikakai. These ingredients have been used for centuries in traditional Ayurvedic hair care practices to promote healthy hair growth and strengthen the hair follicles.

- Key Features: This shampoo is free from harmful chemicals like sulfates and parabens, making it safe for everyday use. It helps in cleansing the scalp and hair, removing impurities and excess oil without stripping the hair of its natural oils. Regular use of this shampoo can help in reducing hair fall, dandruff, and other scalp issues.

- For whom: This shampoo is suitable for all hair types and can be used by both men and women. It is especially beneficial for those who have sensitive scalp or are looking for a natural alternative to commercial shampoos.

- Pros & Cons: Pros: 1. Natural ingredients that are gentle on the scalp and hair. 2. Helps in promoting hair growth and strengthening hair follicles. 3. Free from harsh chemicals that can damage the hair. 4. Comes in a pack of 3, making it convenient to stock up on your favorite shampoo. Cons: 1. Some users may find the herbal scent of the shampoo to be strong. 2. It may take some time to see visible results, as it is a natural product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla, Reetha, and Shikakai are popular natural ingredients in Indian hair care.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo category.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, appealing to price-sensitive Indian consumers.	Kantar
Competition	10	6	Facing competition from both established and emerging natural shampoo brands in India.	IRI
Use-case Advantage	5	5	Addresses common hair concerns in Indian consumers like hair fall and dandruff.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo pack catering to Indian consumer hair care needs.

Factor	Rating (out of 5)	Notes
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