Kottakkal ayurveda Herbal Hair Shampoo for Beautiful Hair Natural Pack of 2 Each 100 ml

Kottakkal ayurveda Herbal Hair Shampoo for Beautiful Hair Natural Pack of 2 Each 100 ml

This Kottakkal Ayurveda Herbal Hair Shampoo is formulated using natural ingredients to promote beautiful and healthy hair. It is free from harsh chemicals and suitable for all hair types.

Key Features:
- Made with natural ingredients
- Promotes healthy and beautiful hair
- Free from harsh chemicals
- Suitable for all hair types

For whom:
This herbal hair shampoo is ideal for those looking for a natural hair care solution that nourishes the hair and scalp without any harsh chemicals. It is suitable for all hair types, including dry, oily, and normal hair.

Pros:
- Natural ingredients
- Promotes healthy hair
- Suitable for all hair types

Cons:
- Scent may not be to everyone's liking
- May not lather as much as chemical-laden shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Herbal ingredients and natural formulation align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Kottakkal Ayurveda is a trusted brand known for quality herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-conscious Indian consumers.	AC Nielsen
Competition	10	10	Facing moderate competition from other herbal and natural shampoo brands in the market.	Kantar
Use-case Advantage	5	3	Addresses common hair concerns like hair fall and dandruff effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and natural formulation position this shampoo well in the growing Indian herbal hair care market.

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