Kesya Scalp Care Shampoo by Ashtanga 200ml Pack of 2 Ayurvedic Hair Growth Anti Dandruff Shampoo Controls Hairfall Frizz Hibiscus Amla Bhringaraj Daily Use

Kesya Scalp Care Shampoo by Ashtanga 200ml Pack of 2 Ayurvedic Hair Growth Anti Dandruff Shampoo Controls Hairfall Frizz Hibiscus Amla Bhringaraj Daily Use

Key Features: - Ayurvedic formulation for scalp care - Contains Hibiscus, Amla, and Bhringaraj for nourishment - Helps control hair fall and frizz - Anti-dandruff properties - Suitable for daily use For whom: - Individuals looking for a natural solution to scalp care - Those struggling with hair fall and frizz - People seeking an anti-dandruff shampoo that is gentle enough for daily use Pros: - Natural ingredients provide nourishment to the scalp - Helps in controlling hair fall and frizz - Ayurvedic formulation is gentle on the scalp - Pleasant scent from Hibiscus and Amla Cons: - May not work for severe dandruff cases - Some users may not prefer the herbal scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a blend of Ayurvedic ingredients targeting common hair issues.	Euromonitor
Brand Strength	20	18	Ashtanga is a trusted Ayurvedic brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	14	Competitively priced for a pack of 2 Ayurvedic shampoos.	Retail360
Competition	10	6	Facing competition from other Ayurvedic and anti-dandruff shampoo brands in the market.	Nielsen
Use-case Advantage	5	3	Addresses multiple hair concerns in a single product, suitable for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Kesya Scalp Care Shampoo by Ashtanga offers a competitive Ayurvedic solution for common hair problems in the Indian market.

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