Keratin Professional Smoothing Shampoo Hair Repair Mask Keraglam Shine Serum Pack of 3

Keratin Professional Smoothing Shampoo Hair Repair Mask Keraglam Shine Serum Pack of 3

This pack includes a Keratin Professional Smoothing Shampoo, Hair Repair Mask, and Keraglam Shine Serum, designed to provide comprehensive hair care solutions.

Key Features:
- Keratin-infused products for repairing and smoothing hair
- Shine-enhancing serum for a glossy finish
- Professional-grade formulations for salon-quality results
For whom:
Ideal for individuals with damaged, dry, or frizzy hair, looking to restore health and shine to their locks.

Pros:
- Repairs and revitalizes damaged hair
- Smoothes frizz and adds shine
- Professional-grade formulas for effective results
Cons:
- May not be suitable for individuals with sensitivities to certain ingredients
- Results may vary depending on hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like keratin smoothing and repair mask, aligning with current market trends.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in haircare industry.	Brand Equity
Category Momentum	20	15	Growing demand for premium haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium haircare sets in the market.	IRI
Competition	10	8	Facing moderate competition from other premium haircare brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses specific haircare needs effectively, enhancing user experience.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Keraglam Professional Haircare Set well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—