Keralooks Professional Smoothing Plus Keratin Luxury Shampoo 500ml

Keralooks Professional Smoothing Plus Keratin Luxury Shampoo 500ml

The Keralooks Professional Smoothing Plus Keratin Luxury Shampoo is a high-quality hair care product designed to provide intense hydration and nourishment to your hair. It is specially formulated with keratin to help smooth and strengthen hair from root to tip.

Key Features: - Contains keratin for smoother, stronger hair - Provides intense hydration and nourishment - Helps to reduce frizz and improve overall hair texture - Suitable for all hair types - Comes in a convenient 500ml size bottle

For whom: This shampoo is ideal for anyone looking to improve the health and appearance of their hair. Whether you have dry, damaged, or frizzy hair, the Keralooks Professional Smoothing Plus Keratin Luxury Shampoo can help you achieve smoother, more manageable hair.

Pros: - Leaves hair feeling soft and silky - Helps to repair and strengthen damaged hair - Controls frizz and flyaways - Suitable for daily use - Pleasant fragrance

Cons: - May be a bit pricey compared to other shampoos - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains keratin for effective smoothing, aligns with current consumer preferences in India.	Vogue
Brand Strength	20	18	Well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury shampoos in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian shampoo market, necessitating strategic differentiation.	Business Today
Use-case Advantage	5	3	Offers long-lasting smoothing effect, meeting the needs of Indian consumers seeking manageable hair.	Elle
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position 'Keralooks Professional Smoothing with Keratin Luxury Shampoo 500ml' well in the Indian market.

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