Keralooks professional keratin hair repair shampoo for dry and frizzy hair 250ml

Keralooks professional keratin hair repair shampoo for dry and frizzy hair 250ml

Keralooks professional keratin hair repair shampoo is specially formulated to nourish and repair dry and frizzy hair. It contains a blend of keratin protein and other natural ingredients to strengthen and hydrate hair, leaving it smooth, shiny, and manageable. This shampoo is free of sulfates and parabens, making it gentle enough for daily use.

Key Features:
- Keratin protein helps to repair and strengthen hair
- Nourishing formula hydrates and smooths hair
- Free of sulfates and parabens
For whom:
This shampoo is ideal for individuals with dry, frizzy, or damaged hair who are looking to restore their hair's health and shine. It is suitable for all hair types and textures.

Pros:
- Helps to repair and restore damaged hair
- Leaves hair feeling soft and manageable
- Nourishing formula promotes healthy, shiny hair
Cons:
- Some users may find the scent too strong
- May not be suitable for individuals with certain allergies to specific ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for dry and frizzy hair needs in India.	Beauty Insider
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair repair shampoos.	Retail360
Competition	10	8	Facing strong competition from established and emerging hair care brands.	Hindustan Times
Use-case Advantage	5	5	Addresses a common hair concern among Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation fit, competitive pricing, facing tough competition.

Factor	Rating (out of 5)	Notes
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