KERA FINE SHAMPOO CONDITIONER COMBO PACK 250ML 250ML SULFATE FREE PARABEN FREE PHOSPHATE FREE SODIUM CHLORIDE FREE ULTRA SHINE HYDRATING SHAMPOO KERATIN SOY WHEAT PROTEIN

KERA FINE SHAMPOO CONDITIONER COMBO PACK 250ML 250ML SULFATE FREE PARABEN FREE PHOSPHATE FREE SODIUM CHLORIDE FREE ULTRA SHINE HYDRATING SHAMPOO KERATIN SOY WHEAT PROTEIN

The KERA Fine Shampoo Conditioner Combo Pack is a premium hair care product that is sulfate free, paraben free, phosphate free, and sodium chloride free. This gentle formula is perfect for those with sensitive scalps and is safe for colored or chemically treated hair.

Key Features:
- Ultra Shine Hydrating Shampoo
- Contains Keratin, Soy, and Wheat Protein
- Free of harmful sulfates, parabens, phosphates, and sodium chloride
- Suitable for all hair types, including color-treated and chemically processed hair
For whom:
This shampoo and conditioner combo pack is ideal for individuals looking to nourish and hydrate their hair while maintaining a healthy scalp. Whether you have dry, damaged, or color-treated hair, this product is suitable for all hair types.

Pros:
- Hydrates and nourishes hair
- Adds shine and luster
- Gentle formula for sensitive scalps
- Safe for color-treated hair
Cons:
- May not provide enough volume for those with fine hair
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sulfate, paraben, phosphate, and sodium chloride-free formula with keratin, soy, and wheat protein.	Beauty Insider
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoo brands in India.	Retail Today
Competition	10	8	Facing competition from other established sulfate-free shampoo brands in the Indian market.	Cosmetics Business
Use-case Advantage	5	5	Provides ultra shine and hydrating properties suitable for dry and damaged hair.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong sulfate-free shampoo with keratin and soy protein, facing competition in growing Indian market.

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