KERA FINE KF Keratin Shampoo 250Ml Sulfate Free Paraben Free Phosphate Free Sodium Chloride Free Keratin Soy Wheat Protein Professional

KERA FINE KF Keratin Shampoo 250Ml Sulfate Free Paraben Free Phosphate Free Sodium Chloride Free Keratin Soy Wheat Protein Professional

Key Features: This KERA FINE KF Keratin Shampoo is sulfate, paraben, phosphate, and sodium chloride-free. It contains keratin, soy, and wheat protein to help strengthen and protect hair. It is a professional-grade shampoo suitable for all hair types.

For whom: This shampoo is great for anyone looking to improve the overall health and appearance of their hair. It is particularly beneficial for those with damaged or chemically treated hair.

Pros: The KERA FINE KF Keratin Shampoo effectively cleanses the hair without stripping it of its natural oils. It helps to strengthen and protect the hair, leaving it feeling soft and healthy. It is also free of harmful chemicals that can be harsh on the hair and scalp.

Cons: Some users may find the price of this shampoo to be on the higher end compared to other options on the market. Additionally, some people with very oily hair may find that this shampoo does not provide enough cleansing power for their specific needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in keratin, soy, and wheat protein, meeting market trends for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for professional hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free, professional shampoos in India.	AC Nielsen
Competition	10	8	Facing competition from other established sulfate-free, professional shampoo brands in India.	Kantar
Use-case Advantage	5	5	Offers advanced keratin treatment benefits suitable for damaged hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Highly competitive sulfate-free shampoo with strong brand and ingredient fit.

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