Karthika Hair Fall Shield Shampoo White Pleasant 650 ml

Karthika Hair Fall Shield Shampoo White Pleasant 650 ml

About Product: Karthika Hair Fall Shield Shampoo is specifically formulated to help reduce hair fall and promote healthy hair growth. It is enriched with natural ingredients known for their hair-strengthening properties.

Key Features: - Contains Bhringraj, Aloe Vera, and other Ayurvedic herbs - Suitable for all hair types - Pleasant white fragrance - Comes in a convenient 650 ml bottle

For whom: This shampoo is perfect for anyone experiencing hair fall or looking to maintain strong and healthy hair. It is gentle enough for daily use and suitable for all hair types.

Pros: - Helps reduce hair fall - Nourishes and strengthens hair - Pleasant fragrance - Contains natural ingredients

Cons: - May not work for severe hair loss issues - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation tailored to address hair fall issues, suitable for Indian consumers	Beauty Insider
Brand Strength	20	18	Established brand with strong reputation for hair care products	Brand Equity
Category Momentum	20	15	Growing demand for hair fall control products in Indian market	Mintel
Price Positioning	20	10	Competitively priced within the premium segment for its quantity	Retail360
Competition	10	8	Facing strong competition from established and emerging brands in the hair fall segment	Euromonitor
Use-case Advantage	5	5	Offers additional benefits beyond basic cleansing, enhancing user experience	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively positioned hair fall control shampoo with strong brand backing.

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