Kama Ayurveda Lavender Patchouli Hair Cleanser 200 ML

Kama Ayurveda Lavender Patchouli Hair Cleanser 200 ML

About Product: Kama Ayurveda Lavender Patchouli Hair Cleanser is a natural and mild shampoo that gently cleanses the scalp and hair without stripping it of its natural oils. It is made with 100% natural ingredients and is free from sulfates, parabens, and artificial fragrances.

Key Features: - Enriched with the goodness of lavender and patchouli essential oils - Helps in calming and soothing the scalp - Promotes healthy hair growth - Suitable for all hair types - Can be used daily

For Whom: This hair cleanser is suitable for both men and women who are looking for a gentle and natural shampoo to cleanse their hair and scalp. It is safe for everyday use and is suitable for all hair types.

Pros & Cons: Pros: - Natural and mild formula - Pleasant lavender and patchouli fragrance - Does not dry out the hair - Helps in maintaining scalp health Cons: - May not lather as much as chemical-laden shampoos - Slightly expensive compared to drugstore brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The lavender and patchouli blend caters to the growing demand for natural ingredients in hair care.	Vogue
Brand Strength	20	18	Kama Ayurveda is a well-known brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Shampoos in high demand due to increased focus on personal hygiene.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium Ayurvedic shampoos.	Business Standard
Competition	10	8	Facing competition from other Ayurvedic hair care brands in the market.	India Today
Use-case Advantage	5	5	Suitable for all hair types, providing a versatile solution for consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing Ayurvedic competition.

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