Kama Ayurveda Himalayan Deodar Hair Cleanser Shampoo 200ml

Kama Ayurveda Himalayan Deodar Hair Cleanser Shampoo 200ml

This Kama Ayurveda Himalayan Deodar Hair Cleanser Shampoo is a natural and gentle way to cleanse your hair. It is enriched with the goodness of Himalayan Deodar, which helps to nourish and strengthen your hair from the roots to the tips.

Key Features:
- Made with natural ingredients
- Helps to cleanse and nourish the scalp
- Strengthens hair from the roots
- Has a refreshing Deodar fragrance
For whom:
This shampoo is suitable for all hair types and is ideal for those looking for a natural and effective hair cleansing solution.

Pros:
- Natural ingredients
- Gentle on the scalp
- Nourishes and strengthens hair
- Refreshing fragrance
Cons:
- Some may find the price on the higher side
- May not lather as much as chemical-based shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Himalayan Deodar ingredient aligns with the trend towards natural and sustainable beauty products.	Vogue India
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium Ayurvedic shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other established Ayurvedic hair care brands like Forest Essentials and Biotique.	India Today
Use-case Advantage	5	5	Suitable for individuals looking for a gentle and natural hair cleansing solution.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position this shampoo well in the premium Ayurvedic hair care segment.

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