KALYA SHASTRA Kesa Shuddhi Yuva Hair Wash Powder for Hair and Scalp Cleanser 100gm

KALYA SHASTRA Kesa Shuddhi Yuva Hair Wash Powder for Hair and Scalp Cleanser 100gm

KALYA SHASTRA Kesa Shuddhi Yuva Hair Wash Powder is a natural hair and scalp cleanser that is made from a blend of Ayurvedic herbs. It is free from harsh chemicals, making it gentle on the hair and scalp.

Key Features:
- Made from natural Ayurvedic herbs
- Free from harsh chemicals
- Cleanses the hair and scalp effectively
- Helps to maintain hair health

For whom:
This hair wash powder is suitable for all hair types and is especially beneficial for those looking for a natural alternative to commercial shampoos. It is ideal for individuals who have sensitive scalps or are looking to improve the overall health of their hair.

Pros:
- Natural ingredients that are gentle on the hair and scalp
- Helps to maintain hair health
- Suitable for all hair types

Cons:
- Requires mixing with water before use
- May have a strong herbal scent for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to the trend of herbal hair care solutions.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair wash powders.	Kantar
Competition	10	6	Facing moderate competition from other herbal hair care brands.	IRI
Use-case Advantage	5	5	Effective in cleansing both hair and scalp, meeting consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal hair wash powder with strong market fit.

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