K rastase Specifique Divalent Balancing Shampoo 250ml Clarifying Shampoo for Oily Scalp Dry Hair Lengths Enriched with Amino Acid and Vitamin B6

K rastase Specifique Divalent Balancing Shampoo 250ml Clarifying Shampoo for Oily Scalp Dry Hair Lengths Enriched with Amino Acid and Vitamin B6

The Kérastase Specifique Divalent Balancing Shampoo is a clarifying shampoo specifically designed for those with an oily scalp and dry hair lengths. Perfect for those struggling with balancing oil production and hydration, this shampoo is enriched with amino acids and Vitamin B6 to help clarify and nourish the hair and scalp.

Key Features:
- Specifically formulated for oily scalp and dry hair lengths
- Enriched with amino acids and Vitamin B6
- Helps to clarify and nourish hair and scalp

For those who have struggled with oily roots and dry ends, this clarifying shampoo is perfect for balancing out oil production and providing hydration to the lengths of the hair. It is ideal for anyone looking to achieve a healthy, balanced scalp and hair.

Pros:
- Helps to clarify and balance the scalp
- Nourishes dry hair lengths
- Leaves hair feeling clean and refreshed

Cons:
- May not be as moisturizing as some may prefer for dry lengths
- Scent may be strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for oily scalp and dry hair lengths, meeting a common need in India.	Nielsen
Brand Strength	20	18	Kerastase is a well-established and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average, limiting mass market appeal but targeting premium segment.	IRI
Competition	10	8	Facing competition from other premium brands offering similar specialized shampoos.	Kantar
Use-case Advantage	5	5	Addresses dual hair concerns effectively, offering convenience and value.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo catering to specific scalp and hair needs in a competitive market.

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