K rastase Gloss Absolu Anti Frizz Shampoo For Bouncy Glossy Hair Fine To Medium Hair 4 Days Anti Frizz With Hyaluronic Glycolic Acid Wild Rose In Oil 250ml

K rastase Gloss Absolu Anti Frizz Shampoo For Bouncy Glossy Hair Fine To Medium Hair 4 Days Anti Frizz With Hyaluronic Glycolic Acid Wild Rose In Oil 250ml

About Product: Kérastase Gloss Absolu Anti Frizz Shampoo is specifically designed for fine to medium hair to provide bouncy and glossy results. It is formulated with hyaluronic acid, glycolic acid, and wild rose oil to combat frizz and leave hair looking shiny and smooth.

Key Features: - 4 days of anti-frizz protection - Hyaluronic acid and glycolic acid for moisture and smoothness - Wild rose oil for added shine - Suitable for fine to medium hair types

For whom: This shampoo is ideal for those with fine to medium hair who struggle with frizz and are looking to achieve bouncy, glossy results. It is perfect for anyone wanting to add shine and moisture to their hair while taming frizz.

Pros: - Provides 4 days of anti-frizz protection - Infused with hydrating and smoothing ingredients - Leaves hair looking shiny and smooth - Specifically formulated for fine to medium hair types

Cons: - May not be suitable for those with thick or coarse hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients cater to fine to medium hair needs.	Vogue India
Brand Strength	20	15	Loyal customer base due to quality and reputation.	Brand Equity
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos.	Business Standard
Competition	10	8	Facing competition from other premium anti-frizz shampoos.	Hindustan Times
Use-case Advantage	5	3	Effective anti-frizz solution for up to 4 days.	Elle India
Final Market Score	100	66/100 (3.30/5)	Premium anti-frizz shampoo with strong market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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