K rastase Curl Manifesto Shampoo for Curly Wavy Hair 250ml Sulfate Free Shampoo for Curly Wavy Hair Infused with Manuka Honey Glycerin and Ceramides

K rastase Curl Manifesto Shampoo for Curly Wavy Hair 250ml Sulfate Free Shampoo for Curly Wavy Hair Infused with Manuka Honey Glycerin and Ceramides

Product Description: Kérastase Curl Manifesto Shampoo is specifically designed for those with curly and wavy hair types. This sulfate-free shampoo is infused with nourishing ingredients like Manuka honey, glycerin, and ceramides to help hydrate and define your curls.

Key Features: The Curl Manifesto Shampoo gently cleanses and nourishes curly and wavy hair without stripping away moisture. It helps to define curls, reduce frizz, and improve overall manageability. Plus, the sulfate-free formula is gentle on the scalp and hair.

For Whom: This shampoo is perfect for individuals with curly or wavy hair who want to enhance and embrace their natural texture. It is ideal for those looking to hydrate and define their curls while also protecting against environmental damage.

Pros: The Kérastase Curl Manifesto Shampoo is highly effective at nourishing and hydrating curly and wavy hair. It helps to define curls, reduce frizz, and improve overall hair health. Plus, the sulfate-free formula is gentle and safe for daily use.

Cons: Some users may find the price point of this shampoo to be on the higher side compared to other hair care products. Additionally, those with straight or oily hair may not benefit as much from the enriching formula of this shampoo.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Manuka honey, glycerin, and ceramides cater well to curly wavy hair needs.	Nielsen
Brand Strength	20	18	Kérastase is a well-known premium brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free premium shampoos.	Kantar
Competition	10	8	Facing competition from other sulfate-free curly hair shampoos in the market.	IRI
Use-case Advantage	5	5	Specifically formulated for curly wavy hair for better results.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features, facing competitive market.

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