Joy Hair Fruits Hair Dryness Control Conditioning Shampoo Enriched with Lemon Olives 340 ml

Joy Hair Fruits Hair Dryness Control Conditioning Shampoo Enriched with Lemon Olives 340 ml

Joy Hair Fruits Hair Dryness Control Conditioning Shampoo is designed to nourish and hydrate dry hair, leaving it soft, smooth, and manageable. Enriched with the goodness of lemon and olives, this shampoo helps control dryness and improve hair texture.

Key Features:
- Enriched with lemon and olives
- Controls hair dryness
- Nourishes and hydrates hair
- Improves hair texture
For whom:
This shampoo is suitable for individuals with dry and dull hair looking for a solution to combat dryness and improve hair health.

Pros:
- Effectively controls hair dryness
- Nourishes and hydrates hair
- Improves hair texture
Cons:
- May not be suitable for those with oily hair types
- Some users may not like the scent of lemon and olives in the shampoo

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique blend of lemon and olives for hair dryness control.	Beauty Magazine
Brand Strength	20	15	Well-established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Insights
Competition	10	9	Facing strong competition from other established brands.	MarketWatch
Use-case Advantage	5	2	Addresses specific need for hair dryness control.	Fashion Weekly
Final Market Score	100	66/100 (3.30/5)	Innovative shampoo with strong brand backing, competitive pricing, and market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—