IMC Organic Noni Hair Color Shampo Herbal Pack of 2 Black

IMC Organic Noni Hair Color Shampo Herbal Pack of 2 Black

- About Product: IMC Organic Noni Hair Color Shampoo is a natural and organic hair coloring solution that is free from harmful chemicals like ammonia and parabens. It is enriched with the goodness of Noni fruit extract, which helps in coloring the hair naturally without any side effects.

- Key Features: This hair color shampoo not only colors the hair but also nourishes and strengthens it, making it healthier and shinier. It is easy to use and gives long-lasting color without damaging the hair. The herbal ingredients in the shampoo also help in preventing hair fall and promoting hair growth.

- For whom: This product is suitable for all those who want a natural and safe alternative to chemical hair dyes. It is especially recommended for those with sensitive scalp or allergy-prone skin.

- Pros & Cons: The pros of IMC Organic Noni Hair Color Shampoo are its natural ingredients, easy application, and long-lasting color. However, some users may find the color not as intense as chemical hair dyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative combination of organic Noni and herbal ingredients for effective hair coloring and nourishment	Vogue, Femina
Brand Strength	20	10	Established brand reputation in the herbal hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for organic hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic hair color shampoos in the market	ET Retail, Business Today
Competition	10	6	Facing moderate competition from other organic hair color shampoo brands offering similar benefits	YourStory, The Economic Times
Use-case Advantage	5	5	Convenient 2-in-1 solution for coloring and cleansing hair naturally	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Organic Noni Hair Color Shampoo offers a competitive and innovative solution in the growing Indian herbal hair care market.

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