Hivado Daily Detox Shampoo for Men Anti Dandruff Itchy Flaky Scalp Relief Fights Build Up Dirt Oil Hard Water Tea Tree Charcoal Peppermint Coconut Oil Sulfate Free 250ml

Hivado Daily Detox Shampoo for Men Anti Dandruff Itchy Flaky Scalp Relief Fights Build Up Dirt Oil Hard Water Tea Tree Charcoal Peppermint Coconut Oil Sulfate Free 250ml

Hivado Daily Detox Shampoo is specially formulated for men to combat dandruff, itchy scalp, and flakiness. It helps to relieve the scalp from build-up of dirt, oil, hard water, and other impurities.

Key Features: - Contains tea tree oil, charcoal, peppermint, and coconut oil for a refreshing and cleansing experience - Sulfate-free formula gentle on the scalp and hair - Helps to balance the scalp's natural oils and promote healthy hair growth - Suitable for daily use

For whom: This shampoo is ideal for men who struggle with dandruff, itchy scalp, and flakiness. It is suitable for all hair types and can be used on a daily basis to maintain a healthy scalp and hair.

Pros: - Effective in combating dandruff and soothing itchy scalp - Refreshing scent and invigorating sensation on the scalp - Cleanses the hair and scalp thoroughly without stripping away natural oils - Helps to prevent build-up of dirt and oil Cons: - Some users may find the peppermint sensation too strong - May not be suitable for individuals with sensitive skin or scalp conditions - Sulfate-free formula may not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched features like tea tree and charcoal for effective dandruff and itch relief.	Hindustan Times, Vogue
Brand Strength	20	10	Established brand with loyal customer base in the men's grooming segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff men's shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium anti-dandruff shampoos in the market.	The Economic Times, Business Today
Competition	10	6	Facing moderate competition from established anti-dandruff shampoo brands in India.	India Today, Livemint
Use-case Advantage	5	5	Addresses specific concerns of dandruff and itchy scalp effectively for men.	GQ India, Men's Health
Final Market Score	100	66/100 (3.30/5)	Competitively positioned anti-dandruff shampoo for men with effective relief features.

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