Himalaya Gentle Daily Care Natural Protein Shampoo With Chickpea Licorice Amla For Women Men 340 ml

Himalaya Gentle Daily Care Natural Protein Shampoo With Chickpea Licorice Amla For Women Men 340 ml

This gentle daily care shampoo by Himalaya is formulated with natural protein-rich ingredients like chickpea, licorice, and amla to nourish and strengthen your hair.

Key Features:
- Enriched with natural proteins to promote healthy hair growth
- Contains chickpea, licorice, and amla extracts to gently cleanse and moisturize
- Suitable for all hair types, including colored or chemically-treated hair
For whom:
This shampoo is suitable for both men and women who want a gentle and natural daily care solution for their hair.

Pros:
- Nourishes and strengthens hair from root to tip
- Free from harsh chemicals like sulfates and parabens
- Leaves hair feeling soft, smooth, and healthy
Cons:
- Some users may find the fragrance too strong
- May not lather as much as traditional shampoos containing sulfates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shampoo ingredients like Chickpea, Licorice, and Amla are popular in Indian hair care.	India Retailing
Brand Strength	20	18	Himalaya is a well-established brand known for natural products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other established natural shampoo brands in India.	The Economic Times
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	ET Retail
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Himalaya Gentle Daily Care Natural Protein Shampoo in the Indian natural hair care segment.

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