Himalaya Anti Dandruff Tea Tree Shampoo Removes up to 100 Dandruff Soothes Scalp Nourishes Hair with Tea Tree oil and Aloe Vera for men and women 180ml

Himalaya Anti Dandruff Tea Tree Shampoo Removes up to 100 Dandruff Soothes Scalp Nourishes Hair with Tea Tree oil and Aloe Vera for men and women 180ml

Key Features: - Removes up to 100% of dandruff - Soothes scalp - Nourishes hair with Tea Tree oil and Aloe Vera - Suitable for both men and women - Comes in a 180ml bottle

For whom: This shampoo is designed for individuals who struggle with dandruff and are looking for a solution that not only removes dandruff but also nourishes and soothes the scalp.

Pros: - Effective in removing dandruff - Refreshing Tea Tree oil scent - Leaves hair feeling nourished - Suitable for both men and women

Cons: - Some individuals may find the Tea Tree oil scent to be strong - May not work for severe cases of dandruff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and aloe vera are popular ingredients for dandruff control and hair nourishment.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand known for natural products in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established brands offering similar anti-dandruff shampoos.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective ingredients positioned well in a competitive market.

Factor	Rating (out of 5)	Notes
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