Herbodaya Coconut Milk shampoo 200ml

Herbodaya Coconut Milk shampoo 200ml

Herbodaya Coconut Milk shampoo is a natural hair care product that is formulated with pure coconut milk extract to nourish and strengthen hair from root to tip. This shampoo is free from harsh chemicals and is suitable for all hair types.

Key Features: - Contains pure coconut milk extract - Nourishes and strengthens hair - Free from harsh chemicals - Suitable for all hair types

For whom: Herbodaya Coconut Milk shampoo is suitable for men and women who are looking for a natural hair care product that will nourish and strengthen their hair without any harsh chemicals.

Pros: - Nourishes hair from root to tip - Strengthens hair - Suitable for all hair types - Free from harsh chemicals

Cons: - May not lather as much as other shampoos - Some users may find the coconut scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk ingredient aligns with current trend towards natural ingredients.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural ingredient shampoos.	GfK
Competition	10	9	Facing moderate competition from other natural ingredient shampoos.	IRI
Use-case Advantage	5	4	Addresses common hair nourishment needs in Indian market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength and ingredient alignment.

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